Daily Hair Loss

The #1 cause of daily hair loss

Did You Know? Regular exposure to the environment such as sun and moisture can lead to premature hair loss. It is because of oxidative stress.

Many believe hair loss is caused by factors out of their control, like genetics. New research indicates oxidative stress from the environment is the #1 cause of daily hair loss. Oxidative stress weakens the hold your scalp has on your hair. Like the effect UV-exposure has on skin aging, Oxidative stress accelerates hair loss by stressing the scalp. A stressed scalp can prematurely let go of hair even as early as your 20’s.

This finding in hair loss research created buzz at the 2017 World Congress on Hair Research because it opens the door to a new approach to treating hair loss – by preventing it from happening in the first place.


That’s why we designed Keep It Anchored with a focus on a healthy scalp – it’s key to keeping a full head of hair. By relieving scalp oxidative stress, you can have more control over hair loss and a future of fuller, better hair.