1,645 New Zealanders

have visited the site since launch on Jan 17th 

 

INSIGHT 1: More woman then men are clicking through to our site (even with the same creative)

Action taken: currently testing new creative targeted towards males


INSIGHT 2: The KeepItAnchored proposition is resonating most with 25-34 year old.  


INSIGHT 3: Social is driving traffic to the site, but consumers are coming back on their own to learn more


INSIGHT 4: Returning users are spending more time on site and are clicking through to more pages

Action Taken: Continue to populate blog with educational articles


CREATIVE REVIEW

"Anchor Now. Keep More. Introducing the NEW way to prevent daily hair loss by strengthening hair at the roots."  



MALE-SPECIFIC CREATIVE

"You love your hair. We love your hair. Let's work together to KEEP your hair.

The next 25 people to sign up for our VIP list get a FREE sample of our HairAnchoring Essence. Click GET OFFER button below and then enter your email on the website when prompted."

"Want to see less hair in your brush? Introducing Keep It Anchored, the new way to prevent daily hair loss by strengthening hair at the roots.#keepitanchored"

FEMALE-SPECIFIC CREATIVE

"See hair loss in your future?
A NEW, clinically-proven option is finally here.
We don’t grow new hair. We help you keep more of what you have.

The first 25 to sign up for our VIP list get our best selling HairAnchoring Essence for FREE. click GET OFFER and enter your email when prompted."

"You love your hair, we love your hair. Let's work together to KEEP your hair.

The first 25 to sign up for our VIP list get our best selling HairAnchoring Essence for FREE. click GET OFFER and enter your email when prompted."

AD ENGAGEMENT

Both men and women are tagging friends and sharing our posts